The first steps towards an exciting new racehorse ownership model have been unveiled today, with expressions of interest now open for trainers to prepare horses for the TAB Racing Club.
The Club, modelled on a similar initiative established in Australia earlier this year by Entain, will offer a tailored loyalty and rewards programme and an enhanced wagering experience to TAB customers who opt in to the Club.
Once the TAB Racing Club trainers are confirmed, Entain has committed to spending up to $1.5 million at next year’s thoroughbred and standardbred yearling sales to not only support the breeding industry but to also give club members the opportunity to watch their well-bred yearlings work their way towards a career as a racehorse.
Cameron Rodger, Managing Director – New Zealand of Entain Australia and New Zealand, said trainers will be chosen on their ability to deliver a world-class ownership experience, as well as their success as a trainer.
“A key to the TAB Racing Club’s success will be partnering with the right trainers, jockeys and drivers to make sure the experience that owners receive is truly memorable,” Cameron Rodger says.
Benefits for TAB Racing Club members include owner experiences to attend the races, birdcage viewing and on-course hospitality; regular communications from the trainers, behind the scenes access to the trainers and other key members of the team, and special betting offers to encourage club members to back their horses at the races.
“For trainers, the TAB Racing Club creates a great way for them to attract and acquire new owners. It also provides a logical pathway for prospective owners to get involved and ultimately become registered owners in their own right,” Cameron Rodger says.
Trainers have been contacted by their respective governing bodies, with expressions of interest closing on 30 September.
More information about joining the TAB Racing Club will be shared in the coming months.
